About me
Pragmatic & data-driven product manager with >15 years of experience. I help teams build products that perform.
I love helping teams solve complex problems and deliver digital products that perform. What clients value most is my pragmatic, data-driven approach and ability to combine strategy and execution. I can help define your product strategy as well as get it executed together with engineers, designers, analysts, and external partners.
I'm based in Amsterdam and available for hybrid, on-site and remote projects.
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15+ years experience building digital experiences
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Experience with a wide range of companies, from corporates to start-ups
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Strong bridge between business, tech, UX, and data
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Comfortable leading complex migrations, integrations, and cross-functional teams
About me
Pragmatic & data-driven product manager with >15 years of experience. I help teams build products that perform.
I love helping teams solve complex problems and deliver digital products that perform. What clients value most is my pragmatic, data-driven approach and ability to combine strategy and execution. I can help define your product strategy as well as get it executed together with engineers, designers, analysts, and external partners.
I'm based in Amsterdam and available for hybrid, on-site and remote projects.
-
15+ years experience building digital experiences
-
Experience with a wide range of companies, from corporates to start-ups
-
Strong bridge between business, tech, UX, and data
-
Comfortable leading complex migrations, integrations, and cross-functional teams
My expertise
Product Management
I help companies build better products by looking at the facts. I dig into your data to figure out what changes that will truly help your business grow. I’ll help you set clear goals, test new ideas to see if they stick, and build products that offer value to your users as well as your business.
Digital Project Management
I can help get your digital projects over the finish line.
I act as the bridge between the technical and business teams, making sure everyone is aligned and on track. Whether you're launching a new site or upgrading your internal tools, I ensure the work gets done with a clear plan, on time and within budget.
Previous Projects
Product Management
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Owned product strategy and roadmap for a B2B SaaS no-code mobile app builder.
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Led product discovery, A/B testing, and concept validation to guide iterative development.
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Defined and monitored KPIs to inform decision-making.
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Defined business and technical requirements in collaboration with client stakeholders.
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Delivered data-driven UX redesigns, increasing user satisfaction and sales conversion.
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Integrated backend systems for marketing, CRM, and inventory management, streamlining operations and increasing efficiency.
1
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Managed the P&L for Marktplaats' paid listings & promoted listings.
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Developed marketplace go-to-market strategy and implemented best practices across 5 countries for Herome.
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Analyzed platform & sales performance and to inform channel strategy.
Ecommerce strategy
3
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Led the end-to-end implementation and migration of completely new tech stacks for different e-commerce platforms for Conway & Co.
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Managed qualitative and quantitative research with an external agency to evaluate the SMB seller journey for Marktplaats. Identified key seller pain points and opportunities for proposition refinement.
Project Management
2
Oversaw the RFP and implementation process for an international payment provider for Mazda Europe in collaboration with compliance and legal teams.